Computers become a part of education

Looking through Inrego’s customer records, we noticed something interesting—many driving schools were buying from us. Almost all ordered one teacher computer and three student computers. The reason? The theoretical driving test had gone digital, and now every driving school needed computers. A new market had emerged, and before long we had sold four computers to 400 of Sweden’s 800 driving schools.

The experience with driving schools sparked new ideas. Schools across the country were also beginning to digitize, but their budgets were tight. By buying used, they could afford 30 computers for a computer lab instead of just 10 new ones. It was a market worth exploring. We sent out a fax campaign offering schools a refurbished exam computer at half the price. The result? A huge success. The responses flooded in, and suddenly we had 500 computers to deliver to schools all over Sweden.

We were packing orders on the sidewalk outside our stores and quickly realized—we needed a logistics center.

Entrepreneurship and business development are all about spotting opportunities and solving problems.