Google, Microsoft and Dell join in new alliance for circular electronics
Dell Technologies, Cisco, Google and Microsoft are among the leading tech and electronics firms that have recently joined forces to develop a circular economy for electronics by 2030. The Circular Electronics Partnership (CEP) brings together businesses, experts and policymakers to explore ways to cut down on e-waste across all stages of the electronics life cycle, from design to recycling.
In one notable case last year, Apple agreed to pay a USD 113 million settlement after admitting that it deliberately slowed down older iPhone models, prompting many users to buy new devices instead. Likewise, many manufacturers knowingly make their products difficult to repair, such as by limiting the availability of spare parts or prohibiting people from fixing their own devices.
These practices are now banned in the E.U. and the U.K. The new European legislation is an important step toward what’s known as the circular economy: an alternative economic model that reduces waste and pollution by design and keeps products and materials in use for as long as possible.
At the end-of-life stage, the CEP will support refurbishment, remanufacturing and recycling efforts by creating a global system for manufacturer take-back, developing reverse supply chains and scaling up markets for recycled materials.
Read more here
Image source: Ellen MacArthur Foundation